The report cites “people with knowledge of the matter” and notes there are no third parties tracking digital movie market share, making it impossible to obtain exact numbers. According to a new in-depth report from The Wall Street Journal, Apple’s market share for renting and purchasing movies has fallen to between 20 percent and 35 percent, despite once being well over 50 percent as recently as 2012… Despite its increasing focuses on Services revenue, Apple is struggling to draw users to the iTunes Store for movie purchases and rentals.
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